Staying in touch with customers and clients is important regardless of how big your company is, but it's especially important for small business and especially important for startups which are just now trying to get a foothold on the market. You won't get people to do business with you if no one has heard about your company, and one very easy and cheap way how to get people to hear about your company is word of mouth, or in other words reputation.

Why reputation are important for every business, but especially for small businesses

When you think about it, reputation is the most important asset that a company has. This of course doesn't mean that you should bend over backwards and overextend your hand with discounts, free services and whatnot so that you jeopardize the well being of your own company. Goal is for both you and your customer to have mutual benefit from doing business with each other. By being communicative you show your customers that you are a serious individual, and they will recommend you to the people that they do business with. This will especially be helpful for smaller companies and startups.

Why is it especially important for smaller companies, you must be wondering. Well larger companies have accumulated a client base and they have a certain leeway which gives them the ability to be less outgoing. Smaller companies don't have this free space to roam about and they need to put themselves out there more to attract their first clients to give them reputation points. This means customer management is very important.

How does customer relationship management come into play then?

Small businesses need to gain the trust of their clients, that's why they need to make sure that every need of theirs is met, but like we already mentioned, it's also important not to overextend ones position, offer too much and that way jeopardize the financial well being of the company. Maintaining a customer relationship will help you achieve this. Keep a database of your customers, their contact information, they type of products and/or services that they bought from you, and then contact them with follow ups.

Ask them if they are satisfied with the service/product that they got. If not, ask them what was wrong exactly, and if the modifications that they request from you are reasonable (if they wouldn't be too much of a financial blow for you), then definitely do them. Key here is to keep all the info about your customers at one place, that's the customer management side of customer relationship management, and then after that you can move over to managing the actual relationships. This type of behavior will get your customers to recommend you to their own contacts, and that way upping your reputation.

Final thoughts

If you're just starting your business, think about the advice that we gave here. It's worth noting that you will be able to do everything that's important for managing customers within Introbills, that's what the clients option from the side menu is for. Give us a try, but even if you don't use Introbills, remember that client relationship is very important.

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